AI Search & Technical SEO
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AI Visibility Scan & Website Audit
ChatGPTGeminiGoogle AI OverviewsGoogle AI ModePerplexityClaude
See what AI says. See what buyers see.
Cruelx runs the 2 checks that decide whether you get chosen: an AI Visibility Scan of what AI answer engines like ChatGPT, Gemini and Claude say about your business, and a website audit of what buyers see when they land.
Both products start with your URL. The website audit starts free. No credit card.
ChatGPTGeminiGoogle AI OverviewsGoogle AI ModePerplexityClaude
What AI says
NewAI Visibility Scan
Measures whether AI answer engines mention and recommend your business when buyers ask, engine by engine.
AI visibility score
43
EMERGINGSample scan · Ben’s Coffee · BrooklynSee a sample scan
$19.99
One-time. No subscription. Packs available.
What buyers see
Free reportWebsite Audit
Reads your site the way a buyer does and scores it across 5 areas, with a specific fix attached to every finding.
71
SOLIDSample report · 5 areas scored out of 100How the Website Audit works
Free
No card needed. Full report $8.99.
The AI Visibility Scan
Your AI visibility, measured.
Buyers ask AI about businesses like yours every day. The scan asks 15 buyer questions, 3 times each, across 6 AI engines, and shows you where your business appears, where competitors appear instead, and what to change.
15 questions, 6 engines, 3 runs each: every scan asks 270 times.
Run a scan
One-time $19.99. No monthly subscription, unlike other AI visibility tools. A failed scan restores its credit.
Not ready? Run the free AI visibility check first
AI visibility score
Ben’s Coffee · Brooklyn
43/ 100
EmergingAppearance rate · by engine
ChatGPT68%
Google AI Overviews52%
Gemini45%
Google AI Mode38%
Perplexity31%
Claude24%
Recommended more often than you: Ninth Street Roasters, Cadence Coffee
Sample data, not a customer’s report. Scores run 0 to 100.
The answers, on record
See the full figma.com scan · 83/100Every answer is stored in your report, engine by engine, so you can read the sentence a buyer would read and see who got named instead of you.
ChatGPTRecommended
Three places locals point to: Ben’s Coffee for single-origin espresso, Ninth Street Roasters for pastries, and Cadence Coffee to sit and work.
GeminiNot named
For coffee near Prospect Park, popular choices include Ninth Street Roasters and Cadence Coffee, both known for pour-over.
ClaudeMentioned
There are several options nearby. Ben’s Coffee comes up in local guides, though most recommendations point to Ninth Street Roasters.
The Website Audit
5 checks. One complete audit.
Most tools check one thing. Cruelx checks the 5 that decide whether a visitor stays, trusts you, and buys, and every finding arrives with the fix.
Our edge
Buyer Psychology
Hesitation, doubt, unclear value, and the missing proof that stops visitors from acting.
SEO
Indexability, metadata, structured data, headings, and crawl health.
Technical
Load speed, accessibility, mobile fit, broken paths, console errors.
Design
Visual hierarchy, color, typography, whitespace, consistency.
Marketing & brand
Offer clarity, copywriting, audience fit, and trust signals.
Overall score 71 out of 100, in the Solid band.Overall score · Ben’s Coffee · sample
Scored areas · Ben’s Coffee · sample
Buyer psychology70/100
SEO69/100
Technical75/100
Design73/100
Marketing & brand68/100
Top finding · with its fix
“Your hero says what you are, not what a first-time visitor gets. Name the neighborhood and the reason to walk in.”
Analyze my websiteFree first look. Full report $8.99.
The check other tools skip.
Buyer psychology is our edge: hesitation, doubt, weak motivation, unclear value, and the missing proof that stops people from acting. 6 sub-scores, each with the reason behind it.
And you choose the tone. Same checks, same findings, same score. 5 levels of bluntness.
6 buyer-psychology sub-scores, each explained
Every finding written in the tone you pick
Findings stay identical. Only the voice changes
Buyer-psychology sub-scores · Ben’s Coffee · sample
Set the tone before you read it.
The dial decides how the report talks to you. Level 1 is a calm write-up you can forward to a client. Level 5 says it the way a friend who knows your market would.
Try it now
Choose your roast level
Brutally honest
The default. Sharp, useful, and not sorry about it.
ProfessionalMax savage
Sample roast
“Your pricing page is hiding.”
Clear fixes, not vague advice.
Anyone can say “improve your headline.” Cruelx tells you which one, what to change it to, and why it converts better.
Headline
Improve your headline.
Lead with the visitor’s problem, not your product name. Name the pain in the first line.
Call to action
Add a clear CTA.
Move the button above the fold and repeat it right after your proof section.
Trust
Build more trust.
Pin 2 named reviews with star ratings directly under the hero.
How it works
One URL. Two answers.
No setup, no tracking code, nothing to install. Both products start in the same place, and the whole report is built around your answers.
Enter your website
Drop a public URL. Both products start here.
Add your context
The audit asks who it’s for, what it sells, the action you want. The scan drafts your business profile for you to confirm. 2 minutes.
We test with AI
The audit reads your site the way a buyer would. The scan asks the engines what they tell buyers.
Get a scored report
A score out of 100, the findings behind it, and fixes ranked by impact. Yours to keep or hand off.
Personalized to your site, not a template
Your answers shape the whole analysis. The advice reads like it was written for your business, your audience, and your goal. Because it was.
The website audit’s report
A full report. Not a vague score.
Every finding names the problem, what it costs you, and the change to make. Yours in the dashboard and as a designed 45+ page PDF.
cruelx.com/report/nybenscoffee
Every finding, with its fix
Copy rewrites ready to paste
A 48-hour, 7-day and 30-day plan
See a sample report$8.99 one-time
Failed reports are not charged. See report pricing and packs
The scan ships its own report. See the full figma.com scan · 83/100
Why Cruelx
Not a guess. A method.
Every report comes from the same pipeline. Here is what actually runs.
Loaded live.
Cruelx loads your page live in Chrome, on desktop and mobile, and reads it the way a buyer would.
17 measured technical checks.
SSL, DNS, email records, security headers, sitemap health and more. Measured, never estimated.
A vision pass on both screens.
Desktop and mobile screenshots go through a vision model that reads hierarchy, trust signals and clarity.
5 analyses, 1 synthesis.
Full reports run 5 specialized analyses in parallel: SEO, technical, marketing, design and buyer psychology. 1 synthesis pass ties them together.
A score computed in code.
The overall score comes from fixed weights, not from the model. Same input, same math.
Structure, enforced.
Every AI response passes through a strict schema. Each area returns exactly 6 findings, and every finding names the specific thing on your page it refers to.
The AI Visibility Scan runs its own method: Cruelx asks about your business 270 times across 6 engines and keeps every answer on record.
The tone setting changes the voice, not the depth. The schema enforces the same structure at every level.
Reviews
What our customers say.
“I tried the free preview expecting one of those generic website scores. It pointed out two things on our homepage that were embarrassingly obvious once someone finally said them.”
“It felt like having a strategist, copywriter, coder, and UX person review the website at the same time. Not everything was a priority, but the important issues were very useful.”
“One of the copy rewrites was so much clearer than our original headline that we used it word for word. Somehow Cruelx felt much more specific to our actual site.”
“I mostly bought it for the SEO review, but the buyer-psychology section ended up being the most useful part. It explained why the page felt slightly unconvincing even though nothing looked technically wrong.”
“The mobile review caught a section that looked completely fine on my laptop but was awkward and confusing on a phone. Somehow none of us had noticed it.”
“I expected the report to tell me everything was bad. It was actually pretty balanced and blunt (in a good way). It showed where people might get confused, and suggested what to say instead.”
“The Full Report made me realize we were explaining the product like everyone already knew the industry. We rewrote the opening section, and it’s much easier to understand now.”
“The 48-hour plan was exactly what I needed. I didn’t want another giant list of website problems with no idea where to begin.”
“I sent the PDF to my developer and he immediately understood what I was asking him to change. Usually I have to explain everything over three calls.”
“I design websites for clients, so I wasn’t expecting many surprises. The Full Report still found a few trust and positioning issues I had completely missed because I was too close to the project.”
“The buyer psychology section gave me several ideas I’m now using in client work.”
1 of 11
For agencies
Every client site, under your brand.
White-label PDFs, a portfolio dashboard and share links.
Questions
Frequently asked.
Everything else lives in the full FAQ.
What is Cruelx?
Cruelx makes 2 products that show you how your business is seen: the AI Visibility Scan and the AI-powered website audit report.
The AI Visibility Scan measures whether popular AI answer engines like ChatGPT, Gemini and Claude mention and recommend your business when buyers ask, engine by engine.
The website audit report reviews your website across 5 areas: SEO, technical setup, marketing and brand, design, and buyer psychology, with a specific fix attached to every finding.
You get the diagnosis and the plan, not a list of warnings to interpret yourself.
How is the AI Visibility Scan different from a Cruelx website report?
A Cruelx website report reviews your site itself: SEO, technical setup, design, copywriting and buyer psychology, with a fix attached to every finding.
The Cruelx AI Visibility Scan measures something your site cannot show you: whether the AI answer engines mention or recommend your business when buyers ask.
Run a report to improve your site. Run a scan to find out whether AI is sending buyers your way.
Why should I audit my website?
A website audit tells you why visitors leave without buying. Your analytics show that it is happening; an audit shows why.
Cruelx checks the 3 audiences every page has to satisfy at once: visitors who decide in seconds, search engines that need structure, and buyers who need proof before they trust you.
Most websites lose people on at least 1 of the 3. The report names which, and what to fix first.
Buying now starts in 2 places: AI answers and your website. The Cruelx AI Visibility Scan checks what the engines say about you; the website audit report checks what visitors see when they arrive.
Can Cruelx help my website get more customers?
Cruelx finds the reasons visitors leave without buying, which is the first step to keeping more of them. It looks for the 7 that cost the most: weak headlines, unclear offers, missing proof, poor mobile flow, thin trust signals, confusing calls to action, and slow pages.
Cruelx does not promise traffic or revenue. It shows you what is costing you customers and what to change first. What happens next depends on what you fix.
What does the Full Report include?
The Full Report is the complete diagnosis of 1 website: every check, every finding, and a plan.
You get an overall score plus a score for each of the 5 areas, each with its own summary and detailed findings, and a specific fix attached to every finding.
Beyond that: an executive summary, the issues costing you most, quick wins, an SEO checklist, technical issues ranked by severity, copy rewrites, design and typography feedback, buyer-psychology levers, and a prioritized plan for the next 48 hours, 7 days and 30 days.
Every Full Report also includes your measured site data: security grade, SSL, DNS and email trust, domain age, and detected technologies. It arrives in your dashboard and as a designed 45+ page PDF you can download and share.
Start with the free report.
No credit card. A couple of minutes. Then decide what to check next.
Free guides & checklists
See all resources
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