YOUR WEBSITE
IS LOSING PEOPLE.
FIND OUT WHY.
Cruelx is a professional multi-model AI website analysis tool built around buyer psychology — with clear fixes for what makes visitors hesitate, leave, or fail to convert.
Choose your roast level
The default. Sharp, useful, and not sorry about it.
“Your pricing page is hiding.”
Why visitors leave
Most visitors leave
before they buy.
It’s rarely the product — it’s the page. An unclear offer, weak trust, a hidden next step, a clumsy phone experience. Each one quietly costs you customers.
Out of 100 visitors…
- Confused
- Not convinced
- No trust
- CTA missed
- Mobile friction
Only 8 convert.
What Cruelx analyzes
Five pillars.
One full picture.
Most tools check one thing. Cruelx checks the five that actually decide whether a visitor stays, trusts you, and buys.
- Our edge
Buyer psychology
Hesitation, doubt, weak motivation, unclear value, and the missing proof that stops visitors from acting.
Why it matters
This is what turns lookers into buyers — and what most tools never check.
SEO
Indexability, metadata, structured data, headings, crawl health, and more.
Why it matters
Drives the traffic everything else depends on.
Technical
Load speed, accessibility, mobile fit, broken paths, and console errors.
Why it matters
A slow or broken page loses people before they read a word.
Design
Visual hierarchy, color, typography, whitespace, and consistency.
Why it matters
Looks set the tone for trust in the first second.
Marketing & brand
Offer clarity, copywriting, audience fit, and trust signals.
Why it matters
Turns attention into action.
Buyer psychology · our edge
The pillar other
tools skip.
Every visitor runs a silent checklist before they act. Cruelx looks for hesitation, doubt, weak motivation, unclear value, and missing proof. These are the real reasons people don’t buy.
Buyer-psychology sub-scores · nybenscoffee.com
Inside the visitor’s head
“What is this?”
Unclear value — they can't tell what you do in two seconds.
“Is this for me?”
Weak motivation — nothing speaks to their actual problem.
“Why you, not them?”
No differentiation — you look like every competitor.
“Can I trust you?”
Missing proof — no reviews, no signals, no reassurance.
“What do I do now?”
Hesitation at the action — the next step isn't obvious.
Cruelx reads this checklist the way a conversion strategist would, and tells you exactly where you’re losing people.
Clear fixes, not vague advice
We tell you
what to change.
Anyone can say “improve your headline.” Cruelx tells you which one, what to change it to, and why it’ll convert better.
Headline
Improve your headline.
Lead with the visitor's problem, not your product name — name the pain in the first line.
Call to action
Add a clear CTA.
Move the button above the fold and repeat it right after your proof section.
Trust
Build more trust.
Pin two named reviews with star ratings directly under the hero.
Copy
Tighten your copy.
Rewrite the About around the reader — cut every 'we' and 'our' you can.
Mobile
Make it mobile-friendly.
Bump tap targets to 44px and drop the subhead on phones so the CTA lands.
Sample findings
Sharp. Specific.
Actionable.
A taste of what lands in your report. Every burn is tied to a fix you can ship this week.
- Marketing & brand
Your hero talks about you, not them
Three sentences about your mission. Zero about the visitor's problem. They left before paragraph two.
Open with the problem they came to solve, in their words. Move the mission to the About page.
- Buyer psychology
Nobody knows why you, not the next tab
You list features. So does every competitor. There's no reason to pick you over the cheaper one.
Add one line of real differentiation above the fold — the thing only you can say.
- Design
Your CTA is the same color as everything else
The button blends into the page. The eye never lands on the one thing you want clicked.
Give the primary CTA a high-contrast color used nowhere else on the page.
- Technical
Your page takes 4.1s to feel usable on a phone
A 3MB hero image blocks first paint. Half your mobile visitors are gone before it loads.
Compress the hero to AVIF under 200KB and lazy-load everything below the fold.
- SEO
Google sees a blank business card
No structured data, a generic title, a broken share image. You're invisible in local search.
Add LocalBusiness schema, a keyword-led title, and a real 1200×630 og:image.
- Marketing & brand
Your only proof is your own word
No reviews, no logos, no numbers. A first-time visitor has nothing to trust but your adjectives.
Pin two specific customer quotes with names near the buy button.
How it works
Four steps.
Built around
your website.
Simple to start, useful in minutes. And every finding is tied to your site — not a generic checklist.
Enter your website
Drop a public URL. We block private and unsafe addresses, then fetch and look at your real page.
Answer a few quick questions
Who it's for, what it sells, the action you want. Two minutes, and the whole report is built around your answers.
Get your free preview
Score, top issues, and quick wins. Free, in a couple of minutes. No credit card.
Get the full report when you need more
Once the preview's useful and you want the complete diagnosis, fix plan, and PDF — it's a one-time $8.99.
Personalized to your site, not a template
Your answers shape the whole analysis. The advice reads like it was written for your business, your audience, and your goal — because it was.
See a sample report
A full report.
Not a vague score.
A sample Cruelx review of a neighborhood coffee shop — the score, the issues hurting it most, and the fixes. Open the full sample to see what your site would get.
What the full report includes
A professional
deliverable.
Not a chat answer you’ll forget. A polished, structured PDF report you can act on, share with your team, or hand to a client.
- Cover + executive summary
- Score across all 5 pillars
- Buyer-psychology breakdown
- Priority roadmap — 48h / 7d / 30d
- Copy rewrites, ready to paste
- Desktop + mobile screenshot analysis
- 40+ page, client-ready PDF
- Reviewed with the latest flagship AI models
Built for different users
Made for whoever
owns the website.
Your startup, your storefront, your portfolio, or your client’s site — Cruelx tells you what to fix first.
Founders
Fix landing-page friction before you spend a dollar on ads.
Small businesses
Find out why visitors don't call, book, or buy — and fix it.
Freelancers
Sharpen your portfolio and the client pages you build.
Agencies
Run fast, credible website audits before deeper strategy work.
Free preview vs full report
Try it free.
Unlock the full diagnosis
when it’s worth it.
The free preview gives you a real AI website audit — not a teaser. The full report adds deeper SEO, design, copy, trust, and buyer-psychology analysis, powered by flagship AI models, with clear fixes for what makes visitors leave.
- AI website audit score
- Top issues + quick wins
- Score for each core pillar
- Full SEO, design, copy, trust, and UX breakdown
- Buyer-psychology conversion analysis
- Desktop + mobile visual inspection
- Priority fix plan: 48h / 7d / 30d
- Ready-to-paste copy rewrites
- Advanced analysis using flagship AI models
- Polished 40+ page client-ready PDF report
Why Cruelx is different
More than a chat
or a checker.
Generic AI gives scattered answers. SEO tools miss design. Design feedback ignores conversion. Cruelx is designed specifically for real-world website analysis, pulling all of it into one structured audit.
- SEO + technical health
- Design + UX quality
- Copy + messaging
- Buyer psychology
- Prioritized fixes, one report
- Ready in minutes
- No setup or learning curve
- One flat $8.99, no subscription
Multi-model by design. Cruelx runs several flagship AI models and combines the strengths of each — one structured audit instead of a scattered chat.
Pricing
Start free. Unlock the
full diagnosis when
it matters.
A free preview to see where you stand. $8.99 for the complete report. A monthly plan when you’re reviewing sites again and again.
Free Preview
No credit card needed.
Score, top burns, and quick wins.
- A quick read on how your site lands today
- Top 3 things hurting you most
- 3 fast fixes you can ship this week
- Headline + score for every pillar
For anyone who wants to test Cruelx before unlocking the full report.
Full Report
One complete website diagnosis, priority fixes, copy rewrites, UX/design notes, and PDF export.
- Reviewed with latest flagship AI models — Opus 4.8 + GPT-5.5
- 40+ page polished PDF, much deeper than a basic audit
- Desktop + mobile visual AI analysis, not just desktop preview
- Personalized using your answers, business context, and website goal
- Full breakdown across SEO, technical, marketing, design, and psychology
- Buyer psychology, branding, copywriting, brand alignment + priority fixes
For founders, creators, and businesses that want one sharp, actionable website review.
Card, PayPal, Apple Pay & Google Pay where available
Starter
5 full reports/month. Report history, PDF exports, and full recommendations.
- 5 full reports every month
- Report history + PDF exports
- Full recommendations across all 5 pillars
- Cancel anytime
For founders, creators, and freelancers improving websites over multiple rounds.
Card, PayPal, Apple Pay & Google Pay where available
Frequently asked
See all questions →What is Cruelx?
Cruelx is a brutally honest website analysis tool.
It reviews your website across SEO, Technical, Marketing & Brand, Design, and Buyer Psychology, then shows what is hurting trust, clarity, and conversions.
You get a clear report with the problems, the reasons, and the fixes.
Why would I need this?
Because your website is already being judged.
Visitors decide fast. Search engines need structure. AI answer tools need clarity. Buyers need trust.
Cruelx shows where your website is confusing, weak, slow, generic, hard to trust, or not convincing enough to make people take action.
Can Cruelx help my website get more customers?
That is the goal.
Cruelx can show what may be stopping visitors from becoming customers.
Weak headlines. Unclear offers. Missing proof. Bad mobile flow. Poor trust signals. Confusing CTAs. Generic design. Slow pages. Buyer doubt.
Cruelx helps you find and fix those problems.
Is Cruelx useful for small businesses and startups?
Yes. Especially small businesses and startups.
Most early websites do not need more noise. They need a clearer offer, stronger trust, better structure, better mobile experience, and a reason for visitors to choose them.
Cruelx helps you see what customers may notice before they call, book, buy, sign up, or leave.
What does the Full Report include?
The Full Report gives you the complete diagnosis.
It includes pillar scores, priority fixes, SEO notes, technical issues, design feedback, marketing and brand insights, buyer psychology findings, copy suggestions, mobile and desktop observations, and PDF export.
Find out why your website is losing people.
Free preview. No credit card. A couple of minutes.